Creating a Proposal for PSA Format:
•Basic idea of program- Why are you
creating this ad?
•Applicable program format-PSA
•Message to be imparted to audience-How
will this product help your customer?
•Program’s intended audience- What is
your target market?
•Budget considerations- How much will
this production cost YOU?
•Shooting location considerations-
classroom? street? office? hallway?
•Rough program shooting schedule
When will you shoot? What time for how
long?
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